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The New Reality of AI-Generated Content Creation

Kerry Owston

Content Marketing Marketing

  • Codex, Chatbots, and Marketing
  • The Pros and Cons of AI-Generated Content
  • We're on the cusp of a new era in content creation, and it's all thanks to large language and image AI models. These so-called "generative AI" or "foundation models" are capable of producing text and images that can be used for everything from blog posts and social media posts to web copy, sales emails, and ads. In other words, these models have the potential to completely revolutionize the way businesses operate.

    Codex, Chatbots, and Marketing

    On the surface, it sounds like a dream come true for businesses and professionals who rely on content creation to drive their success. After all, who wouldn't want a machine that can crank out high-quality content at lightning-fast speeds? But before we get too ahead of ourselves, it's important to understand the reality of these AI-generated content models.

    The Pros and Cons of AI-Generated Content

    There's no denying that AI-generated content has the potential to be a game-changer in a number of industries. However, it's important to remember that these models are not perfect substitutes for human involvement in the creative process. In fact, there are both pros and cons to using AI-generated content. Let's take a closer look at some of each: 


    • Increased Productivity: One of the biggest advantages of using AI-generated content is the increased productivity it can provide. With a machine doing the majority of the work, businesses will be able to churn out content at a much faster rate than ever before. 
    • Improved Quality/Variety/Personalization of Content: Another benefit of using generative AI is the improved quality, variety, and personalization of content that it can provide. Thanks to the vast amount of data that these models have access to, they're able to produce content that is far superior to what humans could create on their own. 
    • Cost savings: When you factor in the increased productivity and improved quality of content generated by these models, it's easy to see how businesses can save a significant amount of money by using them. 


    • Limited creativity: One downside to using AI-generated content is the lack of creativity that these models are often unable to recreate. While they may be able to produce well-written or accurate pieces, they often lack the warmth or personality that humans can infuse into their work. 
    • Lack of human connection: Another drawback of AI-generated content is the lack of human connection that comes with it. Because these pieces are often void of any real emotion or personality, they can fail to connect with readers on a deeper level. 
    • Potential job loss: Perhaps one of the most concerning negatives associated with AI-generated content is the potential loss of jobs that could result from its use. As more businesses rely on these machines to produce their content, human jobs will undoubtedly be lost in the process. 

    Wrapping up

    While there is no doubt that large language and image AI models have created new opportunities for businesses, it's important to remember that they are not perfect substitutes for human involvement in the creative process. There are both pros and cons associated with using these models for content creation, so creators must weigh those factors carefully before making a decision."

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