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8 Ways to Choose the Best Domain Name

Kerry Owston

Marketing Domains

Choosing the right domain name for your website can be difficult. You want to choose a good one that will also be available, but it's no easy task. In this blog post, we will help you through the process of choosing and registering a domain name so that you can get started on building your new site!

One of the first decisions you'll need to make when beginning your website is what domain name it should have. There are many things that can affect which domain name would work best for you and here's how to decide on one!

A few considerations you will need to make are as follows:

  • Do you want to use your own name?
  • Are there any words that are important for branding or SEO purposes (i.e., if you're a law firm and wanted to rank well on Google)?
  • If you have an existing website, will the domain name be compatible with it?
  • How will you market your website?
  • Do you want the domain name to be memorable for people?

You can also consider using a domain registrar service like Namecheap, which works with other hosting providers. This makes it easy to start from scratch and have everything in one place!

Let's go over some helpful tips to help you get started

1. Find a domain name that's short, easy to spell, and memorable

Choosing a domain name is one of the most important decisions you will make as an internet marketer.

There are many factors to consider when picking a domain name, but three stand out: it should be short, easy to spell, and memorable. You want something that people can type quickly and easily without making mistakes or getting frustrated with typing long URLs. A good domain name will be catchy and memorable so that it sticks in their minds for years. It should also show up well on search engine results pages (SERPs). Remember that your business may change over time so choose wisely!

Some tips include:

  • Avoid using hyphens example
  • Make sure it's not an unknown abbreviation
  • Choose a domain name that's relevant to what you do
  • Avoid double letters

2. Try to be as original as possible when choosing your domain name

Registering an original domain name is important for your branding. As social media has become such a huge part of how brands are perceived in the world, it's absolutely essential that you find one with a fresh new take on things and be ready to claim ownership across all the platforms where you want to build up a followership.

Originality is key when it comes to registering your domain name, as the more original you are, the easier for people to remember who you are!

By being original with your domain name, you will be able to make sure that people are able to easily identify and link your brand together. If there is uniqueness in the naming process then users can more quickly associate who you are and what you do online.

Try using a keyword alongside a name or less relevant word.

Avoid simply registering your domain on another extension if the ideal name is already taken. This will just lead to confusion with users.

3.When searching for a domain use keywords

A great domain name is difficult to find, but it's a crucial part of your search engine optimization strategy.

Use keywords in your domain so that the search engines know what your website is about. Getting high rankings on Google can be challenging without good content and user experience too - make sure they don't fall short!

4. Don't restrict your website growth

Choosing the right domain name is an important decision for your business, but it can also limit long-term options. A writer might choose a domain like, which would be great because they are in that industry and their readers know what to expect from them - BUT if they want to start blogging about books other than crime novels (say romance), then changing domains, later on, could cause rankings issues AND frustrate potential customers who have bookmarked any of their old blog posts

Choosing a good site address isn't just smart; choosing one related to your niche will make users more likely to find you based on expectations – so this is helpful when starting up! However, there may come times where you'll need flexibility

5. Use generators and AI tools

Domain name generators are a great way to find clever and catchy domain names for your projects. With more than 360 million registered domains, it can be very difficult to search through them all manually. Luckily there is an easy solution: free online tools that will do the work for you! These free tools automatically find hundreds of clever and catchy ideas based on the keyword you input.

6 Move away from .com

A wide variety of TLDs exist to give brands more options in creating a distinctive domain name that quickly communicates the purpose and value of their offering. Google Domains offers new domains like .photography, which has been around for just a few years, so short and memorable names are still available! These newer top-level domain endings don't affect your search ranking either which is really helpful to know.

But beware, this is the time to know your audience. Are they likely to be tech-savvy enough to know that your domain is exactly that and not therefore people often still buy .com versions when possible.

7. Avoid fads

It can be tempting to go along with modern trends when choosing a domain name but these can easily make your website look dated and irrelevant in just a small amount of time. Instead, try to make your domain name unique and memorable. funny spelling and misspellings tend to fall into this category.

Leave the fad following to the visual aesthetics and design team.

8 target your geographical area

Including your city or area in your domain name to make it easy for local customers to find and remember can be difficult if you have a location-based business. It's important, though, as this will let people know that you operate locally and can really boost SEO.


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